The worlds most celebrated diamonds since 1872. Each diamond is individually selected, cut to exacting standards in Johannesburg South Africa by FestDiam Diamond Cutting Works, a five-generation family owned state of the art diamond cutting factory. FestDiam is a diamond trading company site holder. Each diamond we receive is verified to be totally conflict free and all of the industries best practices are followed. Buying direct from the factory allows Goodman's Jewelers the opportunity to pass on to you the best value in diamonds. Color and clarity grading is done with the utmost care following the strict guidelines established by the Gemological Institute of America. Each diamond has its own unique combination of natural rarity characteristics. That combination along with a variety of shapes and sizes gives Goodman's Jewelers the opportunity to help you choose the diamond of a lifetime.
The worlds most perfectly cut diamond thrills like no other diamond. Each and every Hearts On Fire diamond is cut to the most exacting standards in the world. With master craftsmen working under 100-power magnification this precision is unmatched in its results. Whether you choose the classic round or the dream (perfect square) you will see the difference.



















